Neuro Sensory Testing
Measure what consumers feel
AI-powered neuroscience platform that measures and validates physiological and emotional responses to your products.
AI-powered neuroscience platform that measures and validates physiological and emotional responses to your products.
Personal opinions override data. "I don't like garlic" or "The color won't work" kills winning products before they're tested.
Capture true neurological responses that consumers can't fake or misreport. Data decides, not opinions.
People can't accurately describe what they feel. Surveys tell you what they think they feel, not what they experience.
EEG, GSR, and facial expression capture subconscious responses, the truth behind the conscious filter.
"It failed in the Philippines, so skip Vietnam" is untested logic based on assumption, not evidence.
Consistent methodology proven across multiple geographies. Test, don't assume.
Concepts that sound good but taste terrible still reach market. Products developed without proper testing.
Know if your product will delight or disappoint before spending millions on launch.
Hardware captures biometric data. AI transforms it into actionable decisions.
Consumer experiences your product in controlled setting
Biometric sensors record neurological responses in real-time
AI analyzes data and delivers actionable recommendations
EEG, GSR, and facial expression capture true neurological responses, reactions consumers can't fake.
Valence (positive/negative) and Arousal (intensity) measured with scientific precision for every stimulus.
MANOVA and ANOVA testing at 90%, 95%, and 99% confidence levels. Results you can trust.
Side-by-side product comparison with clear, data-backed winner identification.
Composite score measuring overall perception from recorded Valence and Arousal data.
Consistent methodology proven across multiple geographies and cultural contexts.
NST is developed and deployed by Tatras Data, with 13+ years of enterprise AI experience and a track record of successful implementations across the globe.
Years in Business
Professionals Globally
AI Solutions Delivered
Global Clients
Your research data and consumer insights are protected with industry-leading security practices and compliance certifications.
AES-256 at rest and in transit
Role-based permissions and SSO
Certified compliance
Complete activity logging
Compliant
Type II Certified
Uptime SLA
Certified
