Neuro Sensory Testing (NST)
Science-Driven Consumer Validation for Product Innovation
AI-powered neuroscience platform that measures real consumer responses to products — eliminating bias, guesswork, and opinion-led decisions.
Hiring shouldn't feel like 80% admin
& 20% impact
The Screening Trap
Your team is buried in repetitive tasks that drain time and energy from what actually matters.
- Manual screening of 80% candidates per role
- Inconsistent evaluations across interviewers
- Endless scheduling and coordination
- Bias creeping into 'gut feel' decisions
The Evaluation Bottleneck
Faculty and learning teams spend more time managing assessments than evaluating real understanding.
- Oral exams and vivas that take hours to schedule and run
- Inconsistent grading across instructors
- Endless scheduling and coordination
- Academic integrity concerns during remote assessments
The Koios Way
AI handles the noise so you can focus on the conversations that actually matter.
- Async video interviews at scale
- AI generated, standardized rubrics
- Instant insights on every response
- Objective, data-driven decisions
- Automated scheduling for interviews, vivas, and assessments
- Built-in proctoring to protect fairness and integrity
- Clear evidence trails for academic or hiring decisions-
- Surface top candidates or top-performing students instantly
- Consistent evaluation across teams, faculty, and reviewers
- Free up time for final-round interviews or deeper teaching moments
Hiring shouldn't feel like
80% admin
& 20% impact
The Screening Trap
Your team is buried in repetitive tasks that drain time and energy from what actually matters.
Endless
Manual screening
Hours
Lost to scheduling
Biased
"Gut feel" decisions
Inconsistent
Cross-interviewer scores
Hire Smarter, Not Harder
AI handles the noise so you can focus on the conversations that actually matter.
50%
Faster screening
Zero
Scheduling headaches
20+
Data points per candidate
100%
Standardized scoring
The Evaluation Bottleneck
Faculty spend more time managing assessments than evaluating real understanding.
Hours
Per viva scheduling
Inconsistent
Grading across faculty
Integrity
Concerns in remote exams
No time
For meaningful feedback
Teach More, Manage Less
Automate the logistics. Focus on what students actually know.
Async
Students record anytime
AI
Standardized scoring
Built-in
Proctoring & integrity
Instant
Summaries & insights
Why Customers Choose Us
Accelerate Evaluations with Asynchronous Video Assessments
Reduce the time spent on manual screening or viva scheduling by enabling candidates or students to record responses at their convenience. Educators and talent teams can review submissions faster, more efficiently, and at scale.
Faster Evaluations with asynchronous video assessments
Unbiased AI Scoring for fair, consistent results
Seamless Integrations with your LMS, ATS, and existing tools
Data-Driven Decisions through structured reports & analytics
Built for Scale, perfect for bulk hiring, campus placements, and academic evaluations
The Research Trap
Traditional market research tells you what consumers say — not what they actually feel.
Subjective focus groups
Biased personal opinions
Untested regional assumptions
Concepts that sound good but fail in reality
From Data to Decisions
AI-first product engineering for companies ready to move from experimentation to impact
NST
replaces small samples with real behavioral signals
NST
removes human bias with data-led decisioning
NST
tests markets before you commit
NST
stress-tests ideas before launch
Multi-Modal Neuro-Sensory Data Collection
NST captures real-time emotional and sensory responses using AI.
EEG (Brain Signals)
GSR (Skin Response)
Facial Expression Analysis
Eye Movement Tracking
Teach More, Manage Less
Automate the logistics. Focus on what students actually know.
Measures subconscious neural activity linked to perception and preference.
Tracks emotional intensity and physiological arousal.
Captures micro-expressions reflecting emotional reactions.
Measures attention, focus, and engagement across stimuli.
Key Capabilities
Objective Measurement
Eliminates personal bias and subjective opinions with physiological data.
Emotion Mapping
Clear visualization of emotional responses across products and variants.
Statistical Validation
Scientifically backed results with significance testing.
Comparative Testing
Side-by-side comparison of products, ingredients, and formulations.
Numbers That Matter
2+ years
of successful global deployment
25+
enterprise clients
Cross-cultural
validation across multiple markets
Consistent methodology
across regions
Advanced Candidate Evaluation Metrics
Koios analyzes how candidates or students think, communicate, and solve problems.
Each answer is evaluated across 20+ customizable metrics, ensuring objective decision-making for both hiring and academic assessment.
- Content relevance
- Measures clarity, coherence, structure, and confidence
- Completeness
- Factual Accuracy
Why This Matters
By scoring candidates and students across multiple dimensions, our platform provides a 360° view of their potential — not just whether they “know” the answer, but whether they can apply, explain, and deliver it in real-world scenarios.
Flexible Plans That Scale With You
Our pricing is designed to adapt to your needs. Get in touch with us to explore customized plans and find the best fit for your team.
What NST Measures
Go beyond stated preferences. Measure what truly drives acceptance and rejection.
Valence
Positive vs negative emotional response
Arousal
Emotional intensity (excitement vs calm)
Happiness Index
Overall product perception
Attention & Engagement
Focus and visual interest
Why Enterprises Choose NST
Eliminate Costly Guesswork
Validate product-market fit before launch, not after failure.
Truth Over Opinion
NST measures what consumers actually feel, not what they claim.
Speed With Scientific Confidence
Get statistically significant insights in days instead of months.
Validate Differentiation
Know whether bold innovations will delight or disappoint — early.
Enterprise Proven
Powered by Tatras Data’s AI expertise and deep neuroscience research.
Enterprise-Grade Security You Can Trust
Koios ensures data security and trustworthiness while maintaining the integrity of your assessments and interviews.
Encrypted & Private
All data is encrypted at rest and in transit, fully compliant with global standards.
Controlled Access
Role-based permissions restrict sensitive information to authorized users only.
Compliance & Auditability
Built on enterprise-grade security with ISO 27001, ISO 9001, and SOC 2 standards, supported by full audit trails for complete transparency and trust.
Seamless Integrations
Connects securely with your existing systems without compromising data integrity.
Ideal Use Cases
Koios ensures data security and trustworthiness while maintaining the integrity of your assessments and interviews.
New Product Development
Ingredient Substitution (Sugar vs Stevia vs alternatives)
Competitive Benchmarking
Regional Market Expansion
Recipe & Sensory Optimization
Claims Validation (“Tastes like sugar”, “More refreshing”, etc.)
Built for Teams Driving Innovation
NST supports decision-making across the organization:
Innovation Teams
Validate bold ideas objectively
Product Developers
Align taste with concept promise
Market Research Teams
Complement traditional research with neuroscience
C-Suite Leaders
Make multi-million-dollar launch decisions with confidence