The Challenge
Consumers often struggle to decide what to cook based on available ingredients, leading to wasted food and inefficient meal planning.
However:
- Users lack visibility into what meals can be prepared with existing ingredients
- Preferences such as taste, dietary restrictions, and habits are not considered
- Traditional recipe apps rely on manual search rather than intelligent recommendations
- Cooking is often a social activity, requiring group-based recommendations
The client needed a solution to recommend relevant recipes dynamically based on available ingredients and user preferences.
A Day in the Life: Before Our Solution
A user opens their fridge trying to decide what to cook. They must manually think through possible ingredient combinations or search for recipes online.
As the process unfolds:
- Many ingredients go unused or wasted
- Recipe discovery requires manual effort and guesswork
- Preferences and dietary needs are not fully considered
- Group meal decisions become time-consuming and inefficient
For the business:
- User engagement is limited by friction in discovery
- Opportunities for personalisation are missed
- Retention suffers due to lack of intelligent assistance
👉 The result: inefficient meal planning, food waste, and suboptimal user experience.